WHY SHOULD YOU USE WEB VIDEO?
Yesterday’s marketing standards are not meeting the need of
today’s customers.
Banner ads, digital pictures, pop-ups, these are just some of
the typical ad tools consumers are used to seeing on a web
page – and they are increasingly ignoring them.
Web video engages the viewer, asking them to play, rewind,
and explore, while providing greater detail for your product.
Visually and aurally engaging, web video dramatically
increases interest and information retention about your
products. And this direct customer experience not only
clarifies your products, it helps establish a trust between
the user and your business.
HOW SHOULD YOU USE WEB VIDEO?
I don’t want you to think that the term “web video” just
refers to an online commercial. In fact, the goal of Visual
Media Concepts is to expand your use of video to a broad
range of applications for various uses within your marketing
plan. You control the content, length, objective and target
audience of the video on your web site, with VMC providing
the creative and technical expertise.
So how can you use video on your web page?
ADVERTISING – the captivating promotion of your products or
services
BUSINESS PROFILES – create an overview of your company and
employees
CUSTOMER TESTIMONIALS – showcase your positive customer
experiences
COMMUNITY IMPACT – highlight your positive events or
community outreach programs
DEMONSTRATION – show the effective use of your products or
services
EDUCATE – explain the unique aspects of your products and
services
EMPLOYEE TRAINING – record training sessions for further use
by employees
INSPIRE – a call to action or encouragement to your customers
to try your products
MEDIA UPDATES – highlight the new stories or developments in
your business
NEWSLETTERS- enhance your company newsletter with links to
video stories
Even though we may design your video for one or two primary
functions you’re likely to find many other ways to
multipurpose the same video; trade shows, sales calls,
attracting investors, and more.
Visual Media Concepts can also design your web video to
become easily updated to include new products and services.